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Invitation To The Social "NLP began with a modelling of individual experience. This is a strength that has become an unacknowledged weakness. Research in aggregate behavior, sociology of knowledge, and semiotics indicate phenomena beyond every individual that affects experience as much as his/her interior modalities or frames. A group experiment showed that individual choices can quickly aggregate into an undesired state.

A case was made for the Nash Equilibrium. (See A Beautiful Mind.) Then NLP adverts were analyzed in terms of their unconsciously chosen modernist mind set and value to client - helping them fit in. Finally, a demonstration of Bateson's cybernetic complementarities was attempted. The difficulty demonstrated how cybernetic thinking and acting are still in their infancy in NLP. A program was proposed. Each example makes the case there is a world beyond the individual, that can be modelled, and that it is time to go there and do it."

- Charles Faulkner